Mobile Gaming & Familiarity

Mobile technology has changed the dynamic of so many things in society. Some say that technology has changed things for the better and some say it has made things worse. Mobile technology has definitely had an impact on the gaming industry. As it has been known for over a decade now, the gaming industry is one of the biggest industries and is forever evolving. There are so many different concepts and new updates to games that keep the people interested. These concepts and evolutions in mobile gaming enable manufacturers to meet the needs/requests of the consumers in many different markets.
In the article, The place of urban mobile gaming, Larissa Hjorth explains how the invention and evolution of mobile media has caused mobile gaming to expand into other areas of exploration outside of mainstream markets. “In particular, location-aware and hybrid reality mobile gaming has grown – creating new possibilities for play between online and offline spaces. With the ability to negotiate simultaneously various online and offline spaces, along with senses such as the haptic, mobile urban gaming is transforming how we think about gaming, play and mobility” (Hjorth. 2011).  This is more than just a step in a new direction. This shows that mobile gaming has the ability to create something innovative and new. Mobile gaming represents something special due to the fact that one can travel and still indulge in gaming. Years ago, a person would have to stay home while gaming, which would impede on their progress in the game or accomplishing their goal/mission of beating the game. The objective of most games is ultimately to reach some level of success and that is what makes games so relatable to everyone. No one wants to lose. Everybody wants to be a winner. Hjorth also touches on the idea of location-aware mobile gaming, which incorporates the use of GPS in order for them to function properly. Pay attention to the many applications that exists today (Facebook, twitter, photo applications, etc.). They all are becoming applications that tell people that the application will run smoothly if they decide to approve the location service option. This is the newest craze in society so it was only a matter of time before mobile gaming would adopt the same idea. “As an area often dubbed ‘urban games’, ‘pervasive games’, or ‘location-aware’ gaming, mobile games such as LBMG/LAMG involve the use of GPS that allows games to be played simultaneously online and offline. For Ma¨yra¨ (2003), gaming has always involved place and mobility, and yet it is precisely this key feature that is missing in most current videogames, especially single player genres” (Hjorth 2011).   Having the option to play games online and offline is a huge attraction to people because that allows one to play the game whenever they would like to. There is really no restriction.

Christian McCrea also discusses portable gaming systems in his article, The nature and context of portable gaming systems.   He goes on to discuss how familiarity with portable devices can cause games to become more expressive. “As familiarity with a technology develops, games become potentially expressive – though not in a clear sense of expression of the device or its user. Games and their play grow to express that familiarity – which can be understood in terms of affordances, histories and loyalties” (McCrea. 2011). This correlates to Hjorth due to the fact that the use of having mobile gaming opportunities online and offline creates a means of familiarity with portable technology. People become familiar with what they spend the most time with so mobile gaming in many forms will do nothing less than create familiarity within its consumers. With this being said, will the familiarity of mobile gaming create a decline in home game systems in the future? That’s the concern that some people have.

With this being said, it is predicted that mobile gaming will eventually overtake console gaming in the near future. It is believed that the expansion on mobile gaming into unfamiliar markets will do nothing more than create this change at a much faster pace than thought, but everything is becoming mobile these days. Can it really be prevented?   According to Fortune, “Smartphones and tablets have given gamers two new screens to play games on in addition to their TV and PC screen. Because U.S. consumers use all four screens, mobile gaming does not replace console or PC gaming. Moreover, it gives gamers the possibility to play games anywhere at any time, pushing overall time spent on games in the U.S. up 40% in only two years.”   It’s all about game availability at this point in time. Marketers and manufacturers are making sure that gaming is available in every market so that extreme gamers will have their wants met at all times. Extreme gamers love the idea of having their favorite game at their fingertips.   Hjorth and McCrea write about portable readiness and market outreach to show us this.



McCrea, C. (2011). We play in public: The nature and context of portable gaming systems.Convergence: The International Journal of Research into New Media Technologies, 389-403. Retrieved February 22, 2015.

Low-income & low-grade Food

After consideration of many topics, it seems that food justice is the topic that is most interesting.   The food business has always thrived and created an unlimited amount of ways to make food interesting for all types of people from many cultures and backgrounds but it is important to recognize those that may not be as fortunate. The specific topic of food justice that will be focused upon is nutrition and affordability for low-income families.   These families usually have a difficult time affording the right food or being educated about what’s right and what’s wrong to eat. The cheapest food is usually the worst type of food. This is one thing that has to change for these low-income communities. The lack of funding in these communities can lead to unhealthy conditions and obesity. According to Hillary Burdette, “Fast food restaurants may also be more concentrated in low-income neighborhoods. The proportion of children’s meals consumed at fast food restaurants has increased in parallel with the childhood obesity epidemic, and consumption of fast food has been frequently implicated as an important cause of childhood obesity” (Burdette. 2004). You tend to see more fast food restaurants populated within areas that are of lower-income because they usually are more affordable. This is definitely a strategy they use when building these restaurants in neighborhoods like this. People just want to survive and will do whatever they believe will contribute to that survival.

According to Eileen Kennedy and Lawrence Haddad’s article, Lessons learned and future priorities, “We now know that national food self-sufficiency is a poor proxy for household food security. It is common to have 20-30% of the population consuming less than 80% of caloric requirements even when the per capita supply of food within the country is at or above 100% of needs.’ It is the household’s ability to obtain food that is critical in ensuring household food security. Of course the ability to obtain food is related to the household’s purchasing power, which in turn is related to the household’s income” (Kennedy 2). The household’s income is the determinant of food security and it is unfortunate that it has to be that way. People should be assisted more or at least be supplied with the education on how to eat better on a budget.   There are ways to supply the correct resources. One way is through the use and operation of food deserts. “The term “food desert” was reputedly first used by a resident of a public sector housing scheme in the west of Scotland in the early 1990s to capture the experience of living in a deprived neighborhood where food was expensive and relatively unobtainable. The phrase first appeared in an “official” publication in 1995, as part of a report from a policy-working group investigating grocery distribution and food retailing on behalf of the Low Income Project Team of the UK government’s Nutrition Task Force. Since then the term has been increasingly used by academics, policymakers, and community groups as shorthand to describe populated urban areas where residents do not have access to an affordable and healthy diet” (Cummins 2014). This is what low-incomes families need more of. Food deserts and less fast food restaurants can be a huge contribution to prevent obesity in these neighborhoods. This is what makes food justice so important.


1.Burdette, H., & Whitaker, R. (2004). Neighborhood playgrounds, fast food restaurants, and crime: Relationships to overweight in low-income preschool children. Preventive Medicine, 38(1), 57-63. Retrieved February 22, 2015, from

2. Kennedy, E., & Haddad, L. (1995). Lessons learned and future priorities. Viewpoint, 2-6.  Retrieved February 22, 2015.

3. Cummins, S. (2014). Food Deserts. The Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society, 1-1. Retrieved February 22, 2015.

Food Justice for Low-Income Families

Food is one of the things that has the ability to unite so many different people and cultures, but not all people get the same experience due to lack of resources and education. Food is meant to sustain and give the nutrients needed for one to survive, but it seems that food has turned into a health risk for some. Let’s speak specifically about people who live in areas that are low-income neighborhoods. This is an issue because people in these neighborhoods do not always get the proper education about nutrition to make the correct choices when it comes to eating.

In the article, Food justice, Food Security, and Food Sovereignty, Giménez discusses the issues when it comes to the food crisis and talks about some of the ways to prevent this from happening, such as the Food Movement Matrix. “The Food Regime—Food Movement Matrix helps describe the dominant trend in the food system according to the politics, production models, tendencies, issues and approaches to the food crisis:” (Giménez 2010).   This movement consists of a great deal; of organizations who all have the same mission, which is to change the food crisis that is going on. Life would be much easier if there was an application that could be dedicated to food justice to help with this wonderful mission. “Despite much popular interest in food issues, there remains a lack of social justice in the American agrifood system, as evidenced by prevalent hunger and obesity in low-income populations and exploitation of farmworkers.” (Allen 2008). This is true and she also mentions how Americans have always cared about food justice, even in the end-times of slavery. More recently, there was the anti-hunger group who developed in the 1960s. This shows that food justice issues have existed for quite some time and this is why it’s great to build a social justice application that correlates to this ongoing issue.

The application that would be created would be one that is geared towards neighborhoods of low-income families. These families will be educated about food markets and the nutritional value of the foods that they choose to buy and consume. The goal is to created a location-aware app that tracks the nearest markets/stores on mobile devices such as tablets, iPhones, etc.   These stored will display their products along with cost and all nutrition-based info that some people may not pay attention to right away. This can help them make better choices and become aware of what they are putting inside their body. Also, the use of the application will reward points that can lead to prizes and discounts to assist them with their purchases, since healthy food can be expensive. The application will be for ages 10 and up and will enable people to customize the colors and set-up so that it can be more appealing. This application could change the dynamic of these neighborhoods and educate families at the same time. It’s all about assisting people and making life easier for those who may have it a little harder than others.


  1. Allen, P. 2004. Together at the table: Sustainability and sustenance in the American agrifood system. University Park, PA: The Pennsylvania State University Press.
  2. Holt-Giménez, E. (2010). Food Security, Food Justice, or Food Sovereignty?*. 16(4), 2-3. Retrieved February 20, 2015, from

Goodguide: Social Justice in Many Walks of Life

When it comes to social justice applications, you really do not hear much about them.  I don’t know if that is due to the lack of advertisement or interest, but these social justice applications have the ability to better people’s life situations around the world.  Just think of the many apps that are popular. Many of them are based on pure entertainment and people use them for amusement. This leads to the overshadowing of good social justice applications.

One application, known as Goodguide, is a great representation of what a social justice application should represent. “This app breaks down consumer products into 9 categories from Personal Care to Cars to Apparel and rates them for their health, environment, and social qualities. You use the scanner tool to take a picture of the bar code on the product you want to see rated, and the app gives your product a rating” (Marek. 2014). This is great for people all around the world because people get to know all of the things about products that they normally would not check when purchasing it. In a world such as the one we inhabit, people like to move quickly. Scanning items enables a quick check to make sure that the product is suitable and the best possible. In Building Mobile experiences, Bentley and Barrett mention the idea of building the experience and not just the technology. “Only trial and error and experimentation in daily life will show how new concepts fit (or do not fit) in people’s daily lives” (Barrett 2012). Goodguide is clearly an application that looks to better the consumer’s experience to meet their needs and this is why it correlates to my food service social justice topic. Nutrition for lower income families is very important, but those needs are not always met because of lack of education and affordable resources. This life experience can be changed with an application that embodies some of the same qualities as Goodguide.


According to the Light and Luckin reading, “Social justice involves everybody. It is not something that can happen piecemeal in a small corner of the world. At the minimum, it is about redistributing rights and privileges between and within nations” (Luck 10). Goodguide is a representation of this because it’s relatable to people of many walks of life. Everyone can benefit due to the designing of an application such as this. The only concern is the accessibility aspect of the application because people are different and some people need more assistance or understanding. Is the information concrete and easy to grasp? Are people going to really understand what the application provides and how it can help? These are important factors when it comes to an application. People need something that will grab their attention quickly and relate to them on a personal level.   That makes everything more relatable because people love when something is catered to them. It shows that people care and want to see others happy as an individual. Goodguide is an application that could be a little more distinct with the way the layout is presented. It should be more entertaining or visually appealing to attract younger audiences. Design is important.




Bentley, F., & Barrett, E. (2012). Building Mobile Experiences (p. 58). London, England: The MIT Press.

Marek, K. (2014, June 30). 5 Great Apps for Social Justice. Retrieved February 13, 2015, from

Rogers, Y, Price, S, Fitzpatrick, G, Fleck, R, Harris, E, Smith, H, Randell, C, Muller, H, O’Malley, C, Stanton, D, Thompson, M and Weal, M (2004). Ambient Wood: Designing new forms of digital augmentation for learning outdoors. Proceedings of Interaction Design and Children, ACM Press, 3-10

The Appeal of Augmented Reality

One of the most fascinating things about technology is how it can become so personal in one’s life. Devices are now more convenient to use than they’ve ever been. This is amazing because people love when something is specifically dedicated to them. It makes the connection that much more special. For example, most people appreciate a gift when someone puts much thought into it. It means that the person actually cared enough to personalize a gift instead of just getting you something quick. This makes me think about technology and the way it works because devices become personalized the more they are put to use. Autocorrect on iPhones start to pick up on one’s lingo and makes it easier and quicker to text over time. That’s an example of personalization.   How did we get here?

One major stepping stone that got us to the place of augmented reality is the first wireless telegraph. In 1896, Marconi brought his wireless telegraph to England and patented it! (Baker 1970; Huurdemen 2003:207) Goggin 24. Wireless is a key component to the many forms of technology today because of what it enables through these forms of technology. Liao and Humpreys discuss the idea of memorializing public space. Without wireless, people would not be able to do this to a certain extent. Wireless technology has enables the connection to social media to be more effective because people could take a photograph/video and post it to social media right away. That is an example of memorializing public space. “These practices highlight the mutually constitutive relationship between code and place. If the augmented skeletons were removed from those places, the augmentations would have a different meaning and the place itself would have a different meaning” (Liao. 2014).   Augmented reality is the technology that illuminates things and makes them memorable for people.

Liao and Humpreys writes this article to show that Augmented Reality is definitely an advancement in technology but also shows the world that there is more to come. AR is unique because it it used as a way to both interconnect people and allow more private forms of communication to exist.  Even though it alters place, it creates so many other great aspects that are intended for the betterment of society in this digital age.  Also, education is a key part of AR. “A common form of augmentation described was making layers that give public information or facts about a place” (Liao & Humphreys, 2014, p. 9).  Liao and Humpreys believe that people should be educated about their surroundings and AR does just that.  It’s an opportunity for some to learn about what they usually overlook on a normal day. technology and education connected are beginning to connect when it comes to teaching today. Some fear AR because it’s amazingly creepy.  the things that can be done are unfamiliar and new to the world.  Anything that is new has the ability to create fear it others because it’s now what people may be use to.

Works Cited

Ling, Rich and Donner, Jonathan. (2009). Mobile Communication. Malden, MA: Polity Press. Chapter 2, p. 30-48.
Goggin, Gerard. (2006). Cell Phone Culture: Mobile technology in everyday life. London: Routledge. Chapter 2, 19-40.

Farman, Jason. (2012). “Historicizing Mobile Media: Locating Transformations of Embodied Space,” in N. Arceneaux & A. Kavoori (Eds), The Mobile Media Reader. New York: Peter Lang. P. 9-22.

Liao, T., & Humphreys, L. (2014). Layar-ed places: Using Mobile Augmented Reality to Tactically Reengage, Reproduce, and Reappropriate Public Space. New Media and Society, 1-18.



Intro Post

Follow Me on twitter: @izzyor_izzyNot or WordPress @isaiahgaymon

My name is Isaiah Gaymon, but everyone calls me Izzy.  I love music.  It’s probably one of my favorite things in the world. It has so much meaning to me. I also do some singing in my spare time.  I enjoy watching basketball, trying new restaurants, and hanging out with friends. That’s just a few of the many things I enjoy though. I’m interested in this Mobile Media course because I’ve always been fascinated by the ability and quick advancements of technology. It still amazes me. I hope that I can get a better understanding of the history of mobile media and a better understanding of how things work.  

My dream is to work for GQ Magazine one day. I feel like it’s coming very soon. It’s something I can see myself being included in at some point in my life.

Some of the other things I enjoy are music covers on youtube.  Hearing other people’s interpretation of an artist song is cool and interesting to me. I do it much too often and I always share them on my Facebook account as well. Some of the covers contribute to my own creative style of singing.

That’s just a little about me, but I’m a fun person t be around and I’m always open to meet new people and see new things.  I currently am a Marketing/Production intern at DreamNationTV.  I just started and I know it’ll be great.  I believe it will allow me to show off my creative side and contribute some great ideas to the company.  What I enjoy most about the company is that I get to be creative and give ideas. It’s always a great thing to know that you have the freedom to be as creative as you’d like in life.  This is my canvass. Im gonna paint it how I want to paint it.



Kobe Bryant GQ MAgazine. 2010. New York. By Emanuele DAngelo.

Fatai. (2015, Jan 21). Fatai- Chandalier by Sia
     Retrieved from